Lead HCP Marketing - Biosimilars
Company: Disability Solutions
Location: Princeton
Posted on: October 22, 2024
Job Description:
is the go-to subject matter expert on HCPs, congresses and the
brand across the biosimilar and biologic product pipeline.
Reporting to the Head of Marketing, US Biologics, the Lead HCP
Marketing will work on a hybrid work schedule from our Princeton,
NJ office. Incumbent will focus on responsibilities and duties
mentioned but not limited to, the following: HCP Marketing
- Gain and leverage insights and analysis of HCP customer
targets, needs, and market environment to inform launch strategies
and develop tactical plans for our first biosimilar, AVT03
(denosumab) in our pipeline.
- Lead the development of the yearly integrated brand plan for
the commercial team, create programs and tactics to support the
strategy, and execute the tactical marketing plans focused on HCP
audiences into the assigned indication
- Partners with analytics team and external partners to define
success metrics and analyze performance of non-personal and
personal programs on an ongoing basis
- Effectively manage internal key stakeholders and external
agency partners and organizations
- Partner closely with PRC (Product Review Committee- Regulatory,
Legal and Medical reviewers) and champion discussions and tactics
through promotional materials review
- Align with Sales leadership and Sales Training on ensuring
launch readiness of materials (print and digital) to support the
Commercial Field Organization and work cross-functionally to
prepare for Sales Meetings.
- Stay up to date on market trends, competitive landscape, and
regulatory requirements related to the disease states and
product(s) under your responsibility
- Attend relevant conferences and meetings to stay abreast of the
latest industry developments
- Develop a strong customer/ KOL network growing our external
presence in the market
- Identify strategic market opportunities and make
recommendations to enhance brand performance
- Spend 1:1 time with field representatives and meeting customers
on a quarterly basis
- Manage timelines and budgets in accordance with brand plan for
the commercial team
- Deliver on key brand expectations such as Brand Lead,
Integrated Launch Plan Readiness tracking, and Quarterly Business
Reviews with senior leadership. National and Regional Congress
Presence
- Work closely with team executive assistant on congress plans,
attendees, registrations and travel throughout the year
- Lead the organization, development, and execution of critical
US congresses for the biologics division
- Coordinate with congress vendors on sponsorships and secure
booth presence, as needed
- Set-up meetings with key KOLs during congresses for internal
Dr. Reddy's colleaguesQualificationsEducational qualification:
BS/BA degree in marketing (or relevant field); MBA / Advanced
Degree is a plusMinimum work experience: Four (4) years progressive
experience in pharmaceutical HCP marketing; pharmaceutical sales
and/or pharmaceutical advertising agency account management
experience a plusSkills & Attributes:
- Account management experience at a pharmaceutical advertising
agency a plus
- Previous biologics and/or biosimilar launch experience
required
- Strong experience developing and launching successful HCP
personal and non-personal tactics based on customer insights from
multiple sources (primary market research, Artificial Intelligence,
feedback from sales reps) to drive brands' performance
- Proven ability to understand market research, translate
insights and scientific data into marketing actions, and business
recommendations while collaborating with key stakeholders
- Clear, credible communicator who has a positive "glass half
full" attitude, speaks with "We" and not "I", ability to work with
limited resources when necessary, be flexible, take ownership and
be accountable
- Excellent ability to prioritize and manage competing
priorities
- Operate in a highly regulated environment with exceptional
ethical standards and compliance
- Experience managing Agency of Records (AoRs) and partner
agencies from development, execution, KPIs through to
optimization
- Strong ability to drive performance with exceptional
organizational, interpersonal communication skills and team
leadership
- Experience leading promotional material through PRC (legal,
medical, and regulatory) review processes and ability to
influence
- Proven ability to build and manage internal working
relationships and work cross functionally
- Strong analytic skills (ability to quantify results)
- Travel up to 2-3 times per quarterAdditional InformationThe US
Biologics team is a new division within Dr. Reddy's, an established
40-year pharma company with global success and with multiple
biosimilars and a rare disease innovative biologic in our product
development pipeline. This is an exciting time to join an
established, enthusiastic, experienced, innovative, growing team
with a robust pipeline and expected to deliver multiple successful
commercial product launches in the next 10 years. Passionate about
people and transformative medicines? Deeply motivated by delivering
good health? Come build our team together! Our Work CultureAsk any
employee at Dr. Reddy's why they come to work every day and they'll
say, because Good Health Can't Wait. This is our credo as well as
the guiding principle behind all our actions. We see healthcare
solutions not only as scientific formulations, but as a means to
help patients lead healthier lives, and we're always attuned to the
new and the next to empower people to stay fit. And to do this, we
foster a culture of empathy and dynamism. People are at the core of
our journey over the last few decades. They have been supported by
an enabling environment that buoys individual ability while
fostering teamwork and shared success. We believe that when people
with diverse skills are bound together by a common purpose and
value system, they can make magic.Equal Opportunity EmployerAn
Equal Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity, national
origin, or protected veteran status and will not be discriminated
against based on disability.For more details, please visit our
career website at
Keywords: Disability Solutions, Trenton , Lead HCP Marketing - Biosimilars, Advertising , Princeton, New Jersey
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