DIRECTOR OF PRODUCT MARKETING
Company: Dynata
Location: Westport
Posted on: October 19, 2024
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Job Description:
About Dynata
Before applying for this role, please read the following
information about this opportunity found below.
Dynata is the world's largest first-party data platform for
insights, activation and measurement. With a reach that encompasses
70 million consumers and business professionals globally, and an
extensive library of individual profile attributes collected
through surveys, Dynata is the cornerstone for precise, trustworthy
quality data. The company has built innovative data services and
solutions around its robust first-party data offering to bring the
voice of the customer to the entire marketing continuum - from
strategy, innovation, and branding to advertising, measurement, and
optimization. Dynata serves more than 6,000 market research, media
and advertising agencies, publishers, consulting and investment
firms and corporate customers in North America, South America,
Europe, and Asia-Pacific. Learn more at www.dynata.com.
The Opportunity:
Are you excited about creating a new ecosystem? Are you passionate
about helping clients to make data-driven business decisions?
Dynata is looking for an experienced B2B Tech/SaaS product
marketing leader to lead us through the next stages of product
growth.
As a Director of Product Marketing, you will be responsible for
articulating the value of our full product portfolio, building
compelling product positioning and messaging, and creating sales
enablement and marketing campaigns. We will look to you to deeply
understand our buyers, competitive insights and using those
insights to guide what we offer, how we sell, and why we build
it.
This is a high visibility role reporting into the EVP of Global
Marketing while collaborating directly with key company leaders and
cross-functional teams. You will have a strong background in SaaS,
product marketing, and data-driven solutions.
The Role
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Keywords: Dynata, Trenton , DIRECTOR OF PRODUCT MARKETING, Advertising , Westport, New Jersey
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