Marketing Automation Analyst
Company: Disability Solutions
Location: New York
Posted on: October 17, 2024
Job Description:
ABOUT THE ROLEPeloton is seeking an extremely talented Marketing
Technologist to join our Enterprise Go-to-Market Team. This team
empowers business partners across the Marketing organizations at
Peloton. This role combines business analysis, solutions
architecture, product management, project management, and internal
support and training, adapting as needed to ensure the success of
key initiatives. Your ultimate goal is to develop, deliver and
support an integrated marketing stack that increases the value the
marketing team receives from each technology investment.This role
offers a unique opportunity to be a part of an evolving Enterprise
team at a global, result-oriented, fast-growing company. The ideal
profile of this position calls for a well-rounded individual,
someone who is self-motivated, detailed oriented, collaborative,
and highly skilled at translating business requests into technical
requirements, operating with a bias for action. Lastly, the ideal
candidate should have a deep understanding of Marketing Automation
Platforms (e.g. Braze, Marketo, Salesforce Marketing Cloud, etc.)
and knowledge of related customer technology systems (Drift,
Segment, Shopify, etc.).YOUR DAILY IMPACT AT PELOTON
- Leads all aspects of the development of MarTech product/system
requirement definition and feature identification, including
documentation of prioritized feature sets and use cases based on
internal customer needs and business value.
- Groom incoming requests from the Marketing teams, measuring
impact and effort, requiring analysis of circumstances and/or
data.
- Educates the business and technical teams on MarTech product
recommendations and guides discussions to consensus, driving action
items.
- Brainstorms creative solutions to balance deliverables and
resources with marketing business needs, contributing extensive and
insightful knowledge of these areas to the discussion. Ensures that
promising results are communicated to key partners and translated
into action plans.
- Act as a source of information on trends and innovation in
Marketing Automation and Technology, bringing new ideas to the team
for consideration.
- Monitors key metrics / KPIs and targets, developing plans to
achieve those targets and proactively communicating progress to a
variety of partners. Periodically reviews metrics and targets to
ensure alignment with Marketing objectives.
- Interprets or implements Team policy in a manner determined to
be most efficient and effective under the circumstances.YOU BRING
TO PELOTON
- Proven functional knowledge of marketing, marketing tech
platforms and point system solutions, demand generation, and lead
management.
- Admin-level experience of Marketing Automation Systems (e.g.
Braze, Marketo, Salesforce Marketing Cloud, or other comparable
systems), Website Systems (Drift, ON24, Optimizely, etc.) or
similar platforms with respect to provisioning, managing
enhancement requests, and owning the day-to-day operations within
each system.
- 4-5 years experience in marketing operations or marketing
systems analysis, preferably in a fast-paced hyper-growth
environment.
- Proficient understanding of CAN-SPAM, CCPA, GDPR, and related
compliance requirements as it relates to Marketing systems
implementation and management
- Familiarity with structural analysis, data modeling,
information engineering, and resource planning.
- Knowledge of full development lifecycles for software
applications using tools such as Visio and JIRA highly
desired.
- Intermediate skills in general office systems, equipment and
applications to support business needs (e.g., Microsoft Office,
Google Docs, Sheets, Slides, Project Management systems, etc).
- Must be able to work independently and apply good
judgment.
- Must be able to work within a team both as a leader and as a
team member.
- Must be able to analyze, evaluate, and determine the
appropriate course of action.
- Must be able to convey knowledge to customers, peers, and
managers of widely diverse skill levels.
- Excellent written and verbal communication skills.
- Passion and drive for technology as a service and business
enabler.
- Must be able to work in a highly dynamic and fast-paced
environment.#LI-AC1#LI-HybridThe base salary range represents the
low and high end of the anticipated salary range for this position
based at our New York City headquarters. The actual base salary
offered for this position will depend on numerous factors including
individual performance, business objectives, and if the location
for the job changes. Our base salary is just one component of
Peloton's competitive total rewards strategy that also includes
annual equity awards and an Employee Stock Purchase Plan as well as
other region-specific health and welfare benefits.As an
organization, one of our top priorities is to maintain the health
and wellbeing for our employees and their family. To achieve this
goal, we offer robust and comprehensive benefits including:-
Medical, dental and vision insurance- Generous paid time off
policy- Short-term and long-term disability- Access to mental
health services- 401k, tuition reimbursement and student loan
paydown plans- Employee Stock Purchase Plan- Fertility and adoption
support and up to 18 weeks of paid parental leave - Child care and
family care discounts- Free access to Peloton Digital App and
apparel and product discounts- Commuter benefits and Citi Bike
Discount- Pet insurance and so much more!Base Salary
Range$117,700-$152,900 USDABOUT PELOTON:Peloton (NASDAQ: PTON),
provides Members with expert instruction, and world class content
to create impactful and entertaining workout experiences for
anyone, anywhere and at any stage in their fitness journey. At
home, outdoors, traveling, or at the gym, Peloton brings together
immersive classes, cutting-edge technology and hardware, and the
Peloton App with multiple tiers to personalize the Peloton
experience [with or without equipment]. Founded in 2012 and
headquartered in New York City, Peloton has millions of Members
across the US, UK, Canada, Germany, Australia, and Austria. For
more information, visit www.onepeloton.com.At Peloton, we motivate
the world to live better. "Together We Go Far" means that we are
greater than the sum of our parts, stronger collectively when each
one of us is at our best. By combining hardware, software, content,
retail, apparel, manufacturing, Member support, and so much more,
we deliver an exhilarating fitness experience that unlocks our
members' greatness. Join our team to unlock yours.Peloton is an
equal opportunity employer and complies with all applicable
federal, state, and local fair employment practices laws. Equal
employment opportunity has been, and will continue to be, a
fundamental principle at Peloton, where all team members,
applicants, and other covered persons are considered on the basis
of their personal capabilities and qualifications without
discrimination because of race, color, religion, sex, age, national
origin, disability, pregnancy, genetic information, military or
veteran status, sexual orientation, gender identity or expression,
marital and civil partnership/union status, alienage or citizenship
status, creed, genetic predisposition or carrier status,
unemployment status, familial status, domestic violence, sexual
violence or stalking victim status, caregiver status, or any other
protected characteristic as established by applicable law. This
policy of equal employment opportunity applies to all practices and
procedures relating to recruitment and hiring, compensation,
benefits, termination, and all other terms and conditions of
employment. If you would like to request any accommodations from
application through to interview, please email:
applicantaccommodations@onepeloton.comPlease be aware that
fictitious job openings, consulting engagements, solicitations, or
employment offers may be circulated on the Internet in an attempt
to obtain privileged information, or to induce you to pay a fee for
services related to recruitment or training. Peloton does NOT
charge any application, processing, or training fee at any stage of
the recruitment or hiring process. All genuine job openings will be
posted on our careers page and all communications from the Peloton
recruiting team and/or hiring managers will be from an @ email
address. If you have any doubts about the authenticity of an email,
letter or telephone communication purportedly from, for, or on
behalf of Peloton, please email
applicantaccommodations@onepeloton.com before taking any further
action in relation to the correspondence.Peloton does not accept
unsolicited agency resumes. Agencies should not forward resumes to
our jobs alias, Peloton employees or any other organization
location. Peloton is not responsible for any agency fees related to
unsolicited resumes.
Keywords: Disability Solutions, Trenton , Marketing Automation Analyst, Advertising , New York, New Jersey
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